The Episode Nobody Shared: How to Track Podcast Promotion After You Publish
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🎉
Episode 42 is live! Best interview yet.
Tuesday
😳
Wait. Did I ever post it? Did the guest?
Two weeks later
📝
Three boxes per episode: social, guest, newsletter.
That afternoon
📱
Guest shared episode 43 the same day. Downloads jumped!
Next release
- Promotion is a production step. An episode isn't done until its posts go out.
- Send the guest a ready-made kit. A link, a short clip, and one suggested caption make sharing easy.
- Check off each channel per episode. A quick glance shows which releases nobody shared.
The Podcast Producer & Episode Management Tracker has a promotion status column on every episode row, so a published episode with no promotion logged stands out right away. Update it when the social post, guest share, and newsletter mention go out.